Online dating market share 2016


12-Dec-2017 13:34

Having constant access to a pool of potential matches at their fingertips is making people more impatient, causing unrealistic expectations for first dates and a general decline in effort.

Daters are “more quick to judge because they know that if you’re not spectacular, they can go back to their inbox, and just swipe right again tomorrow,” Jacoby says.

About 1,000 new online dating services open each year. As Internet usage has grown, so, too, has online dating.

Thanks to the Internet and social networking sites like Facebook, online dating has become an unstoppable juggernaut.

Consider Match.com, an online dating industry pioneer. Around that time, only 14 percent of American adults were internet users.

Today, about 95 percent of Americans, or 304.1 million people, are online, and many are surfing the Web for dates and mates.

We used our data to find out more about which dating apps people use most, how much they engage with these apps, and the demographics of different app users.According to , 11 percent of American adults have enrolled in an online dating service. Online dating sites and dating apps enjoy widespread popularity, and not just among young adults.